Strategy Intensive
Raise your hand if you’ve ever thought, “Online marketing doesn’t work for me!”
The reality is… You might be right.
Copy-And-Paste marketing strategy doesn’t work for people like you.
You’re a non-traditional business owner driven by purpose and impact. You work with unconventional clients (and perhaps with sensitive or “woo-woo” content).
You need marketing strategy and operational systems as unique as the clients you serve and the content you create… in ALIGNMENT with who you are and what you want.
You need a Strategy Intensive deep-dive… with someone who understands all this.
Hi, I’m Amber Kinney.
I’m the Founder of The AK Collective.
And the way marketing is advertised in this industry doesn’t “work” for me either. That’s why I started my business and my *Signature* Strategy Intensive Sessions.
My job is to get inside every part of your business and marketing strategy to provide you with fresh eyes on the complete Customer Journey… combined with 10+ years of experience in this industry.
Because here’s what I know –
Effective marketing is NOT (only) about what you see… the live launch, the paid ads. It’s NOT about the number of opt-in sign ups or people who “like” your paid ads. It’s NOT about creating false scarcity or making threats to tease the sale.
(In fact, if you have to threaten someone to buy your offer, you’ve done something VERY WRONG along the way.)
Effective marketing is about *everything* that leads up to a sale. It’s about the holistic Customer Journey – from getting leads to nurturing leads to converting leads.
And it’s a commitment to building long-term sustainable growth.
To Where You Want To Be
You don’t have to throw money at Facebook ads...
… and *hope* this will save your next launch
You can stop flip-flopping marketing strategies…
You don’t need to enroll in another marketing course…
These “solutions” only compound the bigger problem…
What you’ve learned about marketing is not quite right.
Yes, you need a business plan and marketing strategy in place.
Yes, you need to know your Ideal Client and what they want.
Yes, you need to understand what works (and what doesn’t) with digital marketing.
And.
You can create a strategy that’s UNIQUE to you and your business.
You can build a business that works BETTER than any cookie-cutter plan you’ve tried.
Because you’re no longer doing it with your wisdom and experience ALONE.
My job is to help you zoom out to take the macroscopic view of your marketing strategy and zoom in to take the microscopic approach to your business operations.
Strategic planning requires both: the macro-view (of focusing on priority areas and long-term goals) and the micro-view (of zeroing-in on individual tasks and short-term goals).
This ensures that the Big Vision happens, because it’s matched with Small Tasks.
This is how we combine marketing principles with marketing practice.
A strong strategic plan serves as the roadmap you will follow to get from where you are now… to where you want to be.
This includes a marketing plan to help you stay focused on the Big Vision with an operational focus to help you prioritize day-to-day and weekly action steps to actually achieve your goals.
In a nutshell: strategy is working ON your business and operations is working IN your business.
But you need BOTH to create a coherent (and doable) action plan.
Here’s How It Works
Comprehensive Intake Form
Once we’ve agreed to do this work together, we will take a deep-dive into your holistic business mission, what you value (in life and business), and the Big Vision or Big Goals you want to achieve with our Comprehensive Intake Form.
The Intention: To pull out the exact challenges you’re facing (so we can solve them with a realistic plan moving forward!)
Access Call with AK Collective Team
This 30-minute video session is where we’ll look “under the hood” of your business to map out your current assets and define your current challenges. Our Team
The Intention: To match our expertise with the gaps in your marketing plan and operations strategy.
Welcome Call with Amber
This 90-minute video session will take a deep dive into where you are now… and where you want to be. I will help you understand your *current* Customer Journey, as it appears to first-time customers, so we can begin to determine what’s working and what’s not. We’ll identify your priorities and where we need to make the biggest changes.
The Intention: Bring everything to this session so we can get into the nitty-gritty mess of your business marketing and operations!
A Piece Of Advice: The more you share (and the more open and honest you are during our conversation!) the better we can set you up for success in these next steps…
Behind-The-Scenes
Once we have ALL THE INFORMATION above, we can work our magic! This is where we create the marketing plan and operations strategy that’s unique to you and your business – including everything from what you might continue doing, what you might change, and what you can begin to do differently. And I’ll present this plan + strategy to you in the next step…
Reveal Call with Amber
This 90-minute video session will clarify your Small Action steps toward the Big Vision. We’ll get crystal clear about your Top 3 Projects and then break those down into concrete deadlines and action steps to take over the next 90 days.
Follow-Up Call with Amber
This 45-minute video session will clarify any confusing bits of your marketing plan and tweak any parts of your operations strategy that aren’t running smoothly.
The Intention: To answer any remaining questions once you begin implementing your plan and strategy.
The whole process happens within ONE month, so you can get started with your next steps right away.
You will know what you can do RIGHT NOW to get *quick results* and build momentum, PLUS what you plan to do long-term to sustain growth and reach new goals.
Align Your Marketing Strategy With Your Next Steps
This Strategy Intensive is your first step toward aligning your marketing strategy with next-step implementation (and results!)
You pay $5,000 for the complete package
The Comprehensive Intake
to identify the heart of your business and what’s preventing your next-level success, including –
-
- Online Presence Audit
- SEO Audit
- Analytics Overview (and/or Analytics Set-Up)
- Customer Journey Map
- Tracking Sheet & Key Metrics
(1) 30-minute video call with the AK Team
to go “under the hood” of your business with my team of marketing & operations experts.
(2) 90-minute video calls with Amber
first, to clarify what you want and how we can make it happen; then, to reveal and discuss your 90-day plan.
Your *individualized* 90-day plan
to highlight the marketing and operations strategy that will work for YOU and YOUR business (that you can start implementing immediately!)
(1) 45-minute video call with Amber
to answer any follow-up questions as you get to work!
But that’s not all!
Following our session together, you’ll be ready to dive into action: You’ll have a short- and long-term gameplan to get started right away.
But if you want or need additional support to implement the action plan and long-term strategy, I’ll share how you can hire my team to support your next steps with ease!
At the end of the Strategy Intensive, you receive *special* access to hiring the AK Collective Agency Team OR partnering with our Marketing Department!
Clients who’ve completed the intensive receive *priority access* to the team – because knowing the marketing plan + operations strategy streamlines our mutual success!
Are you ready to get started?
The Strategy Intensive will give you
a renewed sense of CLARITY + FOCUS on your purpose in business and marketing
a personalized GAMEPLAN to start implementing next steps now… to reach your specific, individualized SUSTAINABLE GROWTH markers
Have questions first?
It’s Time To Create Momentum With Quick Action
When you’re ready to take this next step in clarifying your marketing plan + operations strategy to amplify your impact… gaining (and maintaining!) momentum is KEY to your success.
That’s why we take quick action when you apply.
Fill out the application below, and you’ll hear from my team within 48 hours.
If you’re a good fit for The AK Collective (and our team, for you), we’ll send you the first step: The Comprehensive Intake Form. Then we’ll schedule our initial call within the same week, so you can implement your marketing plan A.S.A.P.
Ready to take your marketing strategy to the next level?